From aa4a6bd014994365df3d1c1558b02c4295b47938 Mon Sep 17 00:00:00 2001
From: Codex <codex@local>
Date: Mon, 10 Aug 2026 13:17:19 +0800
Subject: [PATCH] =?UTF-8?q?feat(M08-D):=20=E8=A1=A5=E5=8A=A0=E7=9B=9F?=
 =?UTF-8?q?=E7=94=B3=E8=AF=B7=E4=B8=8E=E8=B7=9F=E8=BF=9B=E8=BF=90=E8=90=A5?=
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

---
 admin/src/App.vue                             |  11 +-
 admin/src/api.ts                              |  33 +++
 admin/src/components/FranchisePanel.vue       |  57 +++++
 admin/src/styles.css                          | 105 ++++++++
 admin/src/types.ts                            |  21 ++
 backend/package.json                          |   2 +-
 backend/src/app.ts                            |   5 +
 backend/src/db/migration-runner.ts            |  10 +-
 backend/src/franchise/franchise-repository.ts | 232 ++++++++++++++++++
 backend/src/routes/franchise.ts               | 148 +++++++++++
 backend/src/server.ts                         |  11 +-
 backend/tests/franchise.test.mjs              |  45 ++++
 backend/tests/migration-contract.test.mjs     |  10 +
 backend/tests/migration-runner.test.mjs       |   5 +-
 .../tests/mysql-migration-roundtrip.test.mjs  |  58 ++++-
 .../2026081003_m08d_franchise_leads.down.sql  |   3 +
 .../2026081003_m08d_franchise_leads.up.sql    |  46 ++++
 ...2026081003_m08d_franchise_leads.verify.sql |  19 ++
 miniapp/app.json                              |   1 +
 miniapp/pages/franchise/apply.js              |  27 ++
 miniapp/pages/franchise/apply.json            |   3 +
 miniapp/pages/franchise/apply.wxml            |  15 ++
 miniapp/pages/franchise/apply.wxss            |  13 +
 miniapp/pages/index/index.js                  |   4 +
 miniapp/pages/index/index.wxml                |   1 +
 miniapp/pages/index/index.wxss                |   3 +-
 scripts/check-admin-m08-d.mjs                 |  12 +
 scripts/check-miniapp-m08-a.mjs               |   7 +
 28 files changed, 894 insertions(+), 13 deletions(-)
 create mode 100644 admin/src/components/FranchisePanel.vue
 create mode 100644 backend/src/franchise/franchise-repository.ts
 create mode 100644 backend/src/routes/franchise.ts
 create mode 100644 backend/tests/franchise.test.mjs
 create mode 100644 database/migrations/2026081003_m08d_franchise_leads.down.sql
 create mode 100644 database/migrations/2026081003_m08d_franchise_leads.up.sql
 create mode 100644 database/migrations/2026081003_m08d_franchise_leads.verify.sql
 create mode 100644 miniapp/pages/franchise/apply.js
 create mode 100644 miniapp/pages/franchise/apply.json
 create mode 100644 miniapp/pages/franchise/apply.wxml
 create mode 100644 miniapp/pages/franchise/apply.wxss

diff --git a/admin/src/App.vue b/admin/src/App.vue
index 4461d71..c2f465d 100644
--- a/admin/src/App.vue
+++ b/admin/src/App.vue
@@ -12,6 +12,7 @@
         <nav class="nav-list" aria-label="后台模块">
           <button class="nav-item" :class="{ active: activeModule === 'platformApps' }" type="button" @click="activeModule = 'platformApps'"><PanelsTopLeft :size="18" /><span>小程序租户</span></button>
           <button class="nav-item" :class="{ active: activeModule === 'content' }" type="button" @click="activeModule = 'content'"><Images :size="18" /><span>广告装修</span></button>
+          <button class="nav-item" :class="{ active: activeModule === 'franchise' }" type="button" @click="activeModule = 'franchise'"><Handshake :size="18" /><span>加盟跟进</span></button>
           <button
             class="nav-item"
             :class="{ active: activeModule === 'overview' }"
@@ -124,6 +125,11 @@
           :session="session"
         />
 
+        <FranchisePanel
+          v-else-if="activeModule === 'franchise'"
+          :session="session"
+        />
+
         <StoresRoomsPanel
           v-else-if="activeModule === 'stores'"
           :session="session"
@@ -319,6 +325,7 @@ import {
   LayoutDashboard,
   ListTodo,
   Images,
+  Handshake,
   PanelsTopLeft,
   RadioTower,
   RotateCcw,
@@ -344,6 +351,7 @@ import MembersStaffPanel from './components/MembersStaffPanel.vue';
 import DevicesPanel from './components/DevicesPanel.vue';
 import PlatformAppsPanel from './components/PlatformAppsPanel.vue';
 import ContentManagementPanel from './components/ContentManagementPanel.vue';
+import FranchisePanel from './components/FranchisePanel.vue';
 import {
   ApiError,
   assignCleaningTask,
@@ -380,7 +388,7 @@ import { money } from './format';
 
 const savedToken = ref(localStorage.getItem('qipai.admin.token') || '');
 const tokenDraft = ref(savedToken.value);
-const activeModule = ref<'overview' | 'platformApps' | 'content' | 'stores' | 'orders' | 'devices' | 'payments' | 'thirdParty' | 'people' | 'cleaning'>('overview');
+const activeModule = ref<'overview' | 'platformApps' | 'content' | 'franchise' | 'stores' | 'orders' | 'devices' | 'payments' | 'thirdParty' | 'people' | 'cleaning'>('overview');
 const activeTab = ref('tasks');
 const lastError = ref('');
 const lastMessage = ref('');
@@ -393,6 +401,7 @@ const activeModuleMeta = computed(() => ({
   overview: { stage: 'M08-D', title: '平台运营总览' },
   platformApps: { stage: 'M08-D', title: '多小程序与租户品牌配置' },
   content: { stage: 'M08-D', title: '广告投放与门店装修' },
+  franchise: { stage: 'M08-D', title: '加盟申请与跟进运营' },
   stores: { stage: 'M08-D', title: '门店与房间管理' },
   orders: { stage: 'M08-D', title: '订单筛选与运营处置' },
   devices: { stage: 'M08-D', title: '设备资产、拓扑与控制' },
diff --git a/admin/src/api.ts b/admin/src/api.ts
index 01d00ac..0cc3b91 100644
--- a/admin/src/api.ts
+++ b/admin/src/api.ts
@@ -9,6 +9,10 @@ import type {
   CleaningTaskMember,
   DecorationComponent,
   DecorationVersion,
+  FranchiseApplication,
+  FranchiseApplicationDetail,
+  FranchiseFollowUpType,
+  FranchiseStatus,
   DeviceTopology,
   DeviceType,
   BusinessStatistics,
@@ -499,6 +503,35 @@ export function updateAdvertisement(
   );
 }
 
+export function listFranchiseApplications(session: ApiSession, input: {
+  page: number; pageSize: number; status?: FranchiseStatus; assigneeUserId?: string; search?: string;
+}) {
+  const params = new URLSearchParams({ page: String(input.page), pageSize: String(input.pageSize) });
+  if (input.status) params.set('status', input.status);
+  if (input.assigneeUserId) params.set('assigneeUserId', input.assigneeUserId);
+  if (input.search) params.set('search', input.search);
+  return request<PageResult<FranchiseApplication>>(session, `/franchise-applications?${params}`);
+}
+
+export function getFranchiseApplication(session: ApiSession, applicationId: string) {
+  return request<FranchiseApplicationDetail>(session, `/franchise-applications/${encodeURIComponent(applicationId)}`);
+}
+
+export function assignFranchiseApplication(session: ApiSession, applicationId: string, assigneeUserId: string | null) {
+  return request<{ applicationId: string; assigneeUserId: string | null }>(session,
+    `/franchise-applications/${encodeURIComponent(applicationId)}/assignee`,
+    { method: 'PATCH', body: JSON.stringify({ assigneeUserId }) });
+}
+
+export function addFranchiseFollowUp(session: ApiSession, applicationId: string, input: {
+  followUpType: Exclude<FranchiseFollowUpType, 'ASSIGNMENT' | 'STATUS'>;
+  note: string; nextFollowUpAt: string | null; status?: FranchiseStatus;
+}) {
+  return request<{ applicationId: string; followUpId: string; status: FranchiseStatus }>(session,
+    `/franchise-applications/${encodeURIComponent(applicationId)}/follow-ups`,
+    { method: 'POST', body: JSON.stringify(input) });
+}
+
 export function createStaffUser(
   session: ApiSession,
   input: { nickname: string; phone: string; note?: string; roles: StaffRole[]; storeIds: string[] }
diff --git a/admin/src/components/FranchisePanel.vue b/admin/src/components/FranchisePanel.vue
new file mode 100644
index 0000000..e651a33
--- /dev/null
+++ b/admin/src/components/FranchisePanel.vue
@@ -0,0 +1,57 @@
+<template>
+  <section class="franchise-page">
+    <el-alert v-if="lastError" :title="lastError" type="error" show-icon closable @close="lastError = ''" />
+    <section class="franchise-metrics"><span><small>新申请</small><strong>{{ count('NEW') }}</strong></span><span><small>已联系</small><strong>{{ count('CONTACTED') }}</strong></span><span><small>意向明确</small><strong>{{ count('QUALIFIED') }}</strong></span><span><small>本页待跟进</small><strong>{{ dueCount }}</strong></span></section>
+    <section class="panel">
+      <header class="panel-toolbar"><div><p class="section-kicker">M08-D · 加盟运营</p><h3>加盟申请与跟进队列</h3></div><el-button :icon="RefreshCw" :loading="loading" @click="loadData">刷新</el-button></header>
+      <div class="franchise-filters">
+        <el-input v-model="filters.search" clearable placeholder="申请号、城市、联系人或电话" @keyup.enter="applyFilters" />
+        <el-select v-model="filters.status" clearable placeholder="全部状态"><el-option v-for="item in statusOptions" :key="item.value" :label="item.label" :value="item.value" /></el-select>
+        <el-select v-model="filters.assigneeUserId" clearable filterable placeholder="全部负责人"><el-option v-for="user in staff" :key="user.id" :label="user.nickname || `员工 #${user.id}`" :value="user.id" /></el-select>
+        <el-button type="primary" @click="applyFilters">筛选</el-button>
+      </div>
+      <el-table v-loading="loading" :data="page.items" row-key="id" class="data-table">
+        <el-table-column label="申请" min-width="190"><template #default="{ row }"><div class="stack"><strong>{{ row.applicationNo }}</strong><span>{{ shortDate(row.createdAt) }} · {{ row.source }}</span></div></template></el-table-column>
+        <el-table-column label="联系人" min-width="190"><template #default="{ row }"><div class="stack"><strong>{{ row.contactName }} · {{ row.contactPhone }}</strong><span>{{ row.city }}</span></div></template></el-table-column>
+        <el-table-column label="需求" min-width="220" show-overflow-tooltip prop="message" />
+        <el-table-column label="状态" width="120"><template #default="{ row }"><el-tag :type="statusTag(row.status)">{{ statusLabel(row.status) }}</el-tag></template></el-table-column>
+        <el-table-column label="负责人" min-width="130"><template #default="{ row }">{{ row.assigneeName || '待分派' }}</template></el-table-column>
+        <el-table-column label="下次跟进" min-width="150"><template #default="{ row }"><span :class="{ overdue: isOverdue(row.nextFollowUpAt) }">{{ row.nextFollowUpAt ? shortDate(row.nextFollowUpAt) : '-' }}</span></template></el-table-column>
+        <el-table-column label="操作" width="100" fixed="right"><template #default="{ row }"><el-button size="small" :icon="Eye" @click="openDetail(row.id)">详情</el-button></template></el-table-column>
+      </el-table>
+      <el-pagination v-model:current-page="page.page" :page-size="page.pageSize" :total="page.total" layout="prev, pager, next, total" @current-change="loadData" />
+    </section>
+
+    <el-drawer v-model="drawer" title="加盟申请详情" size="min(680px, 96vw)">
+      <div v-if="detail" class="franchise-detail">
+        <el-descriptions :column="2" border><el-descriptions-item label="申请号">{{ detail.application.applicationNo }}</el-descriptions-item><el-descriptions-item label="状态"><el-tag :type="statusTag(detail.application.status)">{{ statusLabel(detail.application.status) }}</el-tag></el-descriptions-item><el-descriptions-item label="联系人">{{ detail.application.contactName }}</el-descriptions-item><el-descriptions-item label="联系电话"><a :href="`tel:${detail.application.contactPhone}`">{{ detail.application.contactPhone }}</a></el-descriptions-item><el-descriptions-item label="意向城市">{{ detail.application.city }}</el-descriptions-item><el-descriptions-item label="提交时间">{{ shortDate(detail.application.createdAt) }}</el-descriptions-item><el-descriptions-item label="留言" :span="2">{{ detail.application.message || '无' }}</el-descriptions-item></el-descriptions>
+        <section class="franchise-assignment"><strong>负责人</strong><el-select :model-value="detail.application.assigneeUserId || ''" clearable filterable placeholder="待分派" @change="assign"><el-option v-for="user in staff" :key="user.id" :label="user.nickname || `员工 #${user.id}`" :value="user.id" /></el-select></section>
+        <section class="follow-up-form"><h4>记录跟进</h4><el-form label-position="top"><el-form-item label="方式"><el-select v-model="followForm.followUpType"><el-option label="电话" value="CALL" /><el-option label="微信" value="WECHAT" /><el-option label="面谈" value="MEETING" /><el-option label="备注" value="NOTE" /></el-select></el-form-item><el-form-item label="更新状态"><el-select v-model="followForm.status" clearable><el-option v-for="item in allowedStatusOptions" :key="item.value" :label="item.label" :value="item.value" /></el-select></el-form-item><el-form-item label="下次跟进"><el-date-picker v-model="followForm.nextFollowUpAt" type="datetime" value-format="YYYY-MM-DD HH:mm:ss" clearable /></el-form-item><el-form-item label="跟进内容"><el-input v-model="followForm.note" type="textarea" :rows="3" maxlength="1000" show-word-limit /></el-form-item></el-form><el-button type="primary" :loading="saving" @click="saveFollowUp">保存跟进</el-button></section>
+        <section><h4>跟进历史</h4><el-timeline><el-timeline-item v-for="item in detail.followUps" :key="item.id" :timestamp="shortDate(item.createdAt)" placement="top"><div class="follow-up-card"><strong>{{ followTypeLabel(item.followUpType) }} · {{ item.actorName }}</strong><p>{{ item.note }}</p><small v-if="item.fromStatus !== item.toStatus">{{ item.fromStatus ? statusLabel(item.fromStatus) : '-' }} → {{ item.toStatus ? statusLabel(item.toStatus) : '-' }}</small></div></el-timeline-item></el-timeline><el-empty v-if="detail.followUps.length === 0" description="尚无跟进记录" :image-size="70" /></section>
+      </div>
+    </el-drawer>
+  </section>
+</template>
+
+<script setup lang="ts">
+import { computed, reactive, ref, watch } from 'vue';
+import { ElMessage } from 'element-plus';
+import { Eye, RefreshCw } from '@lucide/vue';
+import { ApiError, addFranchiseFollowUp, assignFranchiseApplication, getFranchiseApplication, listFranchiseApplications, listStaffUsers, type ApiSession } from '../api';
+import { shortDate } from '../format';
+import type { FranchiseApplication, FranchiseApplicationDetail, FranchiseFollowUpType, FranchiseStatus, ManagedUser, PageResult } from '../types';
+
+const props = defineProps<{ session: ApiSession }>(); const loading = ref(false); const saving = ref(false); const lastError = ref(''); const drawer = ref(false); const staff = ref<ManagedUser[]>([]); const detail = ref<FranchiseApplicationDetail | null>(null);
+const page = reactive<PageResult<FranchiseApplication>>({ items: [], total: 0, page: 1, pageSize: 20 }); const filters = reactive({ search: '', status: '' as FranchiseStatus | '', assigneeUserId: '' }); const followForm = reactive({ followUpType: 'CALL' as Exclude<FranchiseFollowUpType, 'ASSIGNMENT' | 'STATUS'>, status: '' as FranchiseStatus | '', nextFollowUpAt: '', note: '' });
+const statusOptions: Array<{ value: FranchiseStatus; label: string }> = [{ value: 'NEW', label: '新申请' }, { value: 'CONTACTED', label: '已联系' }, { value: 'QUALIFIED', label: '意向明确' }, { value: 'REJECTED', label: '已拒绝' }, { value: 'CONVERTED', label: '已签约待开通' }];
+const transitions: Record<FranchiseStatus, FranchiseStatus[]> = { NEW: ['CONTACTED', 'REJECTED'], CONTACTED: ['QUALIFIED', 'REJECTED'], QUALIFIED: ['CONTACTED', 'CONVERTED', 'REJECTED'], REJECTED: ['CONTACTED'], CONVERTED: [] };
+const allowedStatusOptions = computed(() => detail.value ? statusOptions.filter((item) => transitions[detail.value!.application.status].includes(item.value)) : []); const dueCount = computed(() => page.items.filter((item) => isOverdue(item.nextFollowUpAt)).length);
+function captureError(error: unknown) { lastError.value = error instanceof ApiError ? `${error.code}${error.traceId ? ` · ${error.traceId}` : ''}` : error instanceof Error ? error.message : '操作失败'; }
+async function loadData() { if (!props.session.token) return; loading.value = true; lastError.value = ''; try { const [result, users] = await Promise.all([listFranchiseApplications(props.session, { page: page.page, pageSize: page.pageSize, status: filters.status || undefined, assigneeUserId: filters.assigneeUserId || undefined, search: filters.search.trim() || undefined }), staff.value.length ? Promise.resolve({ items: staff.value }) : listStaffUsers(props.session, { page: 1, pageSize: 100, status: 'ACTIVE' })]); Object.assign(page, result); staff.value = users.items; } catch (error) { captureError(error); } finally { loading.value = false; } }
+function applyFilters() { page.page = 1; void loadData(); } async function openDetail(id: string) { drawer.value = true; detail.value = null; try { detail.value = await getFranchiseApplication(props.session, id); Object.assign(followForm, { followUpType: 'CALL', status: '', nextFollowUpAt: '', note: '' }); } catch (error) { captureError(error); } }
+async function assign(value: string) { if (!detail.value) return; saving.value = true; try { await assignFranchiseApplication(props.session, detail.value.application.id, value || null); ElMessage.success('负责人已更新'); await refreshDetail(); await loadData(); } catch (error) { captureError(error); } finally { saving.value = false; } }
+async function saveFollowUp() { if (!detail.value || !followForm.note.trim()) return ElMessage.warning('请填写跟进内容'); saving.value = true; try { await addFranchiseFollowUp(props.session, detail.value.application.id, { followUpType: followForm.followUpType, note: followForm.note.trim(), nextFollowUpAt: followForm.nextFollowUpAt || null, status: followForm.status || undefined }); ElMessage.success('跟进记录已保存'); await refreshDetail(); await loadData(); Object.assign(followForm, { status: '', note: '' }); } catch (error) { captureError(error); } finally { saving.value = false; } }
+async function refreshDetail() { if (detail.value) detail.value = await getFranchiseApplication(props.session, detail.value.application.id); }
+function count(status: FranchiseStatus) { return page.items.filter((item) => item.status === status).length; } function isOverdue(value: string | null) { return Boolean(value && new Date(value).getTime() < Date.now()); } function statusLabel(value: FranchiseStatus) { return statusOptions.find((item) => item.value === value)?.label || value; } function statusTag(value: FranchiseStatus) { return value === 'QUALIFIED' || value === 'CONVERTED' ? 'success' : value === 'REJECTED' ? 'info' : value === 'NEW' ? 'warning' : 'primary'; } function followTypeLabel(value: FranchiseFollowUpType) { return ({ CALL: '电话', WECHAT: '微信', MEETING: '面谈', NOTE: '备注', STATUS: '状态变化', ASSIGNMENT: '负责人变更' } as Record<FranchiseFollowUpType, string>)[value]; }
+watch(() => props.session.token, (token) => { if (token) void loadData(); }, { immediate: true });
+</script>
diff --git a/admin/src/styles.css b/admin/src/styles.css
index 349f9aa..7ab896e 100644
--- a/admin/src/styles.css
+++ b/admin/src/styles.css
@@ -233,6 +233,111 @@
   }
 }
 
+.franchise-page,
+.franchise-detail {
+  display: grid;
+  gap: 16px;
+}
+
+.franchise-metrics {
+  display: grid;
+  grid-template-columns: repeat(4, minmax(0, 1fr));
+  gap: 12px;
+}
+
+.franchise-metrics > span {
+  display: grid;
+  gap: 6px;
+  padding: 16px 18px;
+  border: 1px solid #dbe3ec;
+  border-radius: 14px;
+  background: #fff;
+  box-shadow: 0 8px 24px rgba(31, 49, 72, .06);
+}
+
+.franchise-metrics small {
+  color: #66758a;
+}
+
+.franchise-metrics strong {
+  font-size: 26px;
+}
+
+.franchise-filters {
+  display: grid;
+  grid-template-columns: minmax(220px, 1fr) 150px 180px auto;
+  gap: 10px;
+  padding: 0 18px 16px;
+}
+
+.franchise-assignment {
+  display: grid;
+  grid-template-columns: 90px minmax(0, 1fr);
+  align-items: center;
+  gap: 12px;
+  padding: 14px;
+  border: 1px solid #dbe3ec;
+  border-radius: 10px;
+}
+
+.follow-up-form {
+  padding: 16px;
+  border-radius: 12px;
+  background: #f5f7fa;
+}
+
+.follow-up-form h4,
+.franchise-detail h4,
+.follow-up-card p {
+  margin-top: 0;
+}
+
+.follow-up-form .el-form {
+  display: grid;
+  grid-template-columns: repeat(3, minmax(0, 1fr));
+  gap: 10px;
+}
+
+.follow-up-form .el-form-item:last-child {
+  grid-column: 1 / -1;
+}
+
+.follow-up-card {
+  padding: 12px;
+  border: 1px solid #dbe3ec;
+  border-radius: 9px;
+  background: #fff;
+}
+
+.follow-up-card p {
+  margin: 8px 0;
+  white-space: pre-wrap;
+}
+
+.follow-up-card small,
+.overdue {
+  color: #c73535;
+}
+
+@media (max-width: 980px) {
+  .franchise-metrics,
+  .franchise-filters {
+    grid-template-columns: repeat(2, minmax(0, 1fr));
+  }
+}
+
+@media (max-width: 560px) {
+  .franchise-metrics,
+  .franchise-filters,
+  .follow-up-form .el-form {
+    grid-template-columns: 1fr;
+  }
+
+  .follow-up-form .el-form-item:last-child {
+    grid-column: auto;
+  }
+}
+
 * {
   box-sizing: border-box;
 }
diff --git a/admin/src/types.ts b/admin/src/types.ts
index acd76f0..25a1274 100644
--- a/admin/src/types.ts
+++ b/admin/src/types.ts
@@ -518,6 +518,27 @@ export interface Advertisement extends AdvertisementInput {
   imageUrl: string;
 }
 
+export type FranchiseStatus = 'NEW' | 'CONTACTED' | 'QUALIFIED' | 'REJECTED' | 'CONVERTED';
+export type FranchiseFollowUpType = 'CALL' | 'WECHAT' | 'MEETING' | 'NOTE' | 'STATUS' | 'ASSIGNMENT';
+
+export interface FranchiseApplication {
+  id: string; tenantId: string; applicationNo: string; city: string; contactName: string;
+  contactPhone: string; message: string; source: string; status: FranchiseStatus;
+  assigneeUserId: string | null; assigneeName: string | null; submittedUserId: string | null;
+  nextFollowUpAt: string | null; closedAt: string | null; createdAt: string; updatedAt: string;
+}
+
+export interface FranchiseFollowUp {
+  id: string; actorUserId: string; actorName: string; followUpType: FranchiseFollowUpType;
+  fromStatus: FranchiseStatus | null; toStatus: FranchiseStatus | null;
+  note: string; nextFollowUpAt: string | null; createdAt: string;
+}
+
+export interface FranchiseApplicationDetail {
+  application: FranchiseApplication;
+  followUps: FranchiseFollowUp[];
+}
+
 export interface CleaningTask {
   id: string;
   taskNo: string;
diff --git a/backend/package.json b/backend/package.json
index 57cb847..d74b5a6 100644
--- a/backend/package.json
+++ b/backend/package.json
@@ -17,7 +17,7 @@
     "db:migrate:verify": "npm run build && node dist/db/migrate-cli.js verify",
     "db:migrate:down": "npm run build && node dist/db/migrate-cli.js down",
     "test:mysql:migration": "npm run build && node tests/mysql-migration-roundtrip.test.mjs",
-    "test": "npm run build && node tests/backend-contract.test.mjs && node tests/mqtt-service.test.mjs && node tests/migration-contract.test.mjs && node tests/mysql-pool-contract.test.mjs && node tests/migration-runner.test.mjs && node tests/legacy-money.test.mjs && node tests/legacy-read-repository.test.mjs && node tests/task-repository.test.mjs && node tests/platform-config-repository.test.mjs && node tests/auth.test.mjs && node tests/rbac.test.mjs && node tests/user-management.test.mjs && node tests/store-room.test.mjs && node tests/content-management.test.mjs && node tests/store-discovery.test.mjs && node tests/store-access.test.mjs && node tests/pricing.test.mjs && node tests/order-state.test.mjs && node tests/order-query.test.mjs && node tests/order-management.test.mjs && node tests/order-share.test.mjs && node tests/payment.test.mjs && node tests/wechat-pay.test.mjs && node tests/third-party.test.mjs && node tests/profit-sharing.test.mjs && node tests/device.test.mjs && node tests/iot-protocol.test.mjs && node tests/device-control.test.mjs && node tests/order-device-automation.test.mjs && node tests/hardware-smoke-runner.test.mjs && node tests/wallet-ledger.test.mjs && node tests/recharge-service.test.mjs && node tests/recharge-route.test.mjs && node tests/marketing-benefit-service.test.mjs && node tests/member-profile-service.test.mjs && node tests/member-profile-route.test.mjs && node tests/cleaning-payout-service.test.mjs && node tests/cleaning-route.test.mjs && node tests/business-statistics.test.mjs"
+    "test": "npm run build && node tests/backend-contract.test.mjs && node tests/mqtt-service.test.mjs && node tests/migration-contract.test.mjs && node tests/mysql-pool-contract.test.mjs && node tests/migration-runner.test.mjs && node tests/legacy-money.test.mjs && node tests/legacy-read-repository.test.mjs && node tests/task-repository.test.mjs && node tests/platform-config-repository.test.mjs && node tests/auth.test.mjs && node tests/rbac.test.mjs && node tests/user-management.test.mjs && node tests/store-room.test.mjs && node tests/content-management.test.mjs && node tests/franchise.test.mjs && node tests/store-discovery.test.mjs && node tests/store-access.test.mjs && node tests/pricing.test.mjs && node tests/order-state.test.mjs && node tests/order-query.test.mjs && node tests/order-management.test.mjs && node tests/order-share.test.mjs && node tests/payment.test.mjs && node tests/wechat-pay.test.mjs && node tests/third-party.test.mjs && node tests/profit-sharing.test.mjs && node tests/device.test.mjs && node tests/iot-protocol.test.mjs && node tests/device-control.test.mjs && node tests/order-device-automation.test.mjs && node tests/hardware-smoke-runner.test.mjs && node tests/wallet-ledger.test.mjs && node tests/recharge-service.test.mjs && node tests/recharge-route.test.mjs && node tests/marketing-benefit-service.test.mjs && node tests/member-profile-service.test.mjs && node tests/member-profile-route.test.mjs && node tests/cleaning-payout-service.test.mjs && node tests/cleaning-route.test.mjs && node tests/business-statistics.test.mjs"
   },
   "dependencies": {
     "@fastify/cors": "^11.2.0",
diff --git a/backend/src/app.ts b/backend/src/app.ts
index 322df83..c665c0d 100644
--- a/backend/src/app.ts
+++ b/backend/src/app.ts
@@ -56,6 +56,7 @@ import {
   registerBusinessStatisticsRoutes,
   type BusinessStatisticsRouteOptions
 } from './routes/business-statistics.js';
+import { registerFranchiseRoutes, type FranchiseRouteOptions } from './routes/franchise.js';
 
 export interface BuildAppOptions {
   config?: AppConfig;
@@ -81,6 +82,7 @@ export interface BuildAppOptions {
   recharge?: RechargeRouteOptions;
   cleaning?: CleaningRouteOptions;
   businessStatistics?: BusinessStatisticsRouteOptions;
+  franchise?: FranchiseRouteOptions;
 }
 
 declare module 'fastify' {
@@ -188,6 +190,9 @@ export async function buildApp(options: BuildAppOptions = {}): Promise<FastifyIn
   if (options.businessStatistics) {
     await registerBusinessStatisticsRoutes(app, options.businessStatistics);
   }
+  if (options.franchise) {
+    await registerFranchiseRoutes(app, options.franchise);
+  }
 
   return app;
 }
diff --git a/backend/src/db/migration-runner.ts b/backend/src/db/migration-runner.ts
index 0e5bb65..e58146e 100644
--- a/backend/src/db/migration-runner.ts
+++ b/backend/src/db/migration-runner.ts
@@ -51,7 +51,8 @@ const migrationFiles: Record<MigrationDirection, readonly string[]> = {
     'database/migrations/2026062728_m08b_cleaning_payouts.up.sql',
     'database/migrations/2026062729_m08b_cleaning_transfer_state.up.sql',
     'database/migrations/2026081001_m08c_staff_management_access.up.sql',
-    'database/migrations/2026081002_m08d_content_asset_scope.up.sql'
+    'database/migrations/2026081002_m08d_content_asset_scope.up.sql',
+    'database/migrations/2026081003_m08d_franchise_leads.up.sql'
   ],
   verify: [
     'database/migrations/2026061601_m01b_core_schema.verify.sql',
@@ -84,9 +85,11 @@ const migrationFiles: Record<MigrationDirection, readonly string[]> = {
     'database/migrations/2026062728_m08b_cleaning_payouts.verify.sql',
     'database/migrations/2026062729_m08b_cleaning_transfer_state.verify.sql',
     'database/migrations/2026081001_m08c_staff_management_access.verify.sql',
-    'database/migrations/2026081002_m08d_content_asset_scope.verify.sql'
+    'database/migrations/2026081002_m08d_content_asset_scope.verify.sql',
+    'database/migrations/2026081003_m08d_franchise_leads.verify.sql'
   ],
   down: [
+    'database/migrations/2026081003_m08d_franchise_leads.down.sql',
     'database/migrations/2026081002_m08d_content_asset_scope.down.sql',
     'database/migrations/2026081001_m08c_staff_management_access.down.sql',
     'database/migrations/2026062729_m08b_cleaning_transfer_state.down.sql',
@@ -263,7 +266,8 @@ export async function executeMigrationPlan(
         1, 7, 5, 1,
         4, 1, 1, 1,
         2, 1, 1,
-        1, 1, 1
+        1, 1, 1,
+        1, 2, 3, 1
       ][index] ?? 1;
       if (!Array.isArray(result) || result.length < minimumRows) {
         throw new Error(
diff --git a/backend/src/franchise/franchise-repository.ts b/backend/src/franchise/franchise-repository.ts
new file mode 100644
index 0000000..b90ea02
--- /dev/null
+++ b/backend/src/franchise/franchise-repository.ts
@@ -0,0 +1,232 @@
+import { randomUUID } from 'node:crypto';
+import type { PoolConnection, ResultSetHeader, RowDataPacket } from 'mysql2/promise';
+import type { ManagementActor } from '../auth/user-management-repository.js';
+import type { MySqlPool } from '../db/mysql.js';
+
+export type FranchiseStatus = 'NEW' | 'CONTACTED' | 'QUALIFIED' | 'REJECTED' | 'CONVERTED';
+export type FollowUpType = 'CALL' | 'WECHAT' | 'MEETING' | 'NOTE' | 'STATUS' | 'ASSIGNMENT';
+
+export interface FranchiseApplicationInput {
+  tenantId: string;
+  submittedUserId?: string | null;
+  city: string;
+  contactName: string;
+  contactPhone: string;
+  message: string;
+  source: 'MINIAPP' | 'ADMIN' | 'IMPORT';
+  clientRequestId: string;
+  traceId: string;
+  ip: string;
+  userAgent: string;
+}
+
+interface ApplicationRow extends RowDataPacket {
+  id: string; tenantId: string; applicationNo: string; city: string; contactName: string;
+  contactPhone: string; message: string; source: string; status: FranchiseStatus;
+  assigneeUserId: string | null; assigneeName: string | null; submittedUserId: string | null;
+  nextFollowUpAt: Date | null; closedAt: Date | null; createdAt: Date; updatedAt: Date;
+}
+interface FollowUpRow extends RowDataPacket {
+  id: string; actorUserId: string; actorName: string; followUpType: FollowUpType;
+  fromStatus: FranchiseStatus | null; toStatus: FranchiseStatus | null;
+  note: string; nextFollowUpAt: Date | null; createdAt: Date;
+}
+interface StatusRow extends RowDataPacket { status: FranchiseStatus }
+
+export class FranchiseError extends Error {
+  constructor(public readonly code: string) { super(code); }
+}
+
+export class FranchiseRepository {
+  constructor(private readonly pool: MySqlPool) {}
+
+  async submitApplication(input: FranchiseApplicationInput) {
+    return this.transaction(async (connection) => {
+      const applicationNo = `FR${Date.now().toString(36).toUpperCase()}${randomUUID().slice(0, 6).toUpperCase()}`;
+      const [result] = await connection.execute<ResultSetHeader>(
+        `INSERT INTO qipai_franchise_applications
+          (tenant_id, application_no, client_request_id, city, contact_name,
+           contact_phone, message, source, submitted_user_id)
+         VALUES (?, ?, ?, ?, ?, ?, ?, ?, ?)
+         ON DUPLICATE KEY UPDATE id = LAST_INSERT_ID(id)`,
+        [input.tenantId, applicationNo, input.clientRequestId, input.city, input.contactName,
+          input.contactPhone, input.message, input.source, input.submittedUserId ?? null]
+      );
+      const applicationId = String(result.insertId);
+      const [rows] = await connection.execute<Array<RowDataPacket & { applicationNo: string }>>(
+        `SELECT application_no AS applicationNo FROM qipai_franchise_applications
+         WHERE tenant_id = ? AND id = ?`,
+        [input.tenantId, applicationId]
+      );
+      const created = String(rows[0]?.applicationNo ?? '') === applicationNo;
+      if (created) {
+        await connection.execute(
+          `INSERT INTO qipai_audit_logs
+            (tenant_id, actor_type, actor_id, action, resource_type, resource_id,
+             trace_id, ip, user_agent, metadata)
+           VALUES (?, ?, ?, 'FRANCHISE_APPLICATION_SUBMITTED', 'FRANCHISE_APPLICATION',
+             ?, ?, ?, ?, JSON_OBJECT('source', ?, 'city', ?))`,
+          [input.tenantId, input.submittedUserId ? 'USER' : 'ANONYMOUS',
+            input.submittedUserId ?? null, applicationId, input.traceId, input.ip,
+            input.userAgent.slice(0, 255), input.source, input.city]
+        );
+      }
+      return { applicationId, applicationNo: String(rows[0]?.applicationNo ?? applicationNo), idempotent: !created };
+    });
+  }
+
+  async listApplications(input: {
+    tenantId: string; page: number; pageSize: number; status?: FranchiseStatus;
+    assigneeUserId?: string; search?: string;
+  }) {
+    const where = ['a.tenant_id = ?', 'a.deleted_at IS NULL'];
+    const params: Array<string> = [input.tenantId];
+    if (input.status) { where.push('a.status = ?'); params.push(input.status); }
+    if (input.assigneeUserId) { where.push('a.assignee_user_id = ?'); params.push(input.assigneeUserId); }
+    if (input.search) {
+      where.push('(a.application_no LIKE ? OR a.city LIKE ? OR a.contact_name LIKE ? OR a.contact_phone LIKE ?)');
+      const term = `%${input.search}%`; params.push(term, term, term, term);
+    }
+    const [counts] = await this.pool.execute<Array<RowDataPacket & { total: number }>>(
+      `SELECT COUNT(*) AS total FROM qipai_franchise_applications a WHERE ${where.join(' AND ')}`,
+      params
+    );
+    const offset = (input.page - 1) * input.pageSize;
+    const [rows] = await this.pool.execute<ApplicationRow[]>(
+      `${this.applicationSelect()} WHERE ${where.join(' AND ')}
+       ORDER BY FIELD(a.status, 'NEW', 'CONTACTED', 'QUALIFIED', 'CONVERTED', 'REJECTED'),
+         a.next_follow_up_at IS NULL, a.next_follow_up_at, a.id DESC
+       LIMIT ${input.pageSize} OFFSET ${offset}`,
+      params
+    );
+    return { items: rows.map(normalizeApplication), total: Number(counts[0]?.total ?? 0), page: input.page, pageSize: input.pageSize };
+  }
+
+  async getApplication(tenantId: string, applicationId: string) {
+    const [rows] = await this.pool.execute<ApplicationRow[]>(
+      `${this.applicationSelect()} WHERE a.tenant_id = ? AND a.id = ? AND a.deleted_at IS NULL`,
+      [tenantId, applicationId]
+    );
+    if (!rows[0]) throw new FranchiseError('FRANCHISE_APPLICATION_NOT_FOUND');
+    const [followUps] = await this.pool.execute<FollowUpRow[]>(
+      `SELECT f.id, f.actor_user_id AS actorUserId, u.nickname AS actorName,
+              f.follow_up_type AS followUpType, f.from_status AS fromStatus,
+              f.to_status AS toStatus, f.note, f.next_follow_up_at AS nextFollowUpAt,
+              f.created_at AS createdAt
+       FROM qipai_franchise_follow_ups f
+       INNER JOIN qipai_users u ON u.id = f.actor_user_id
+       WHERE f.tenant_id = ? AND f.application_id = ? ORDER BY f.id DESC`,
+      [tenantId, applicationId]
+    );
+    return { application: normalizeApplication(rows[0]), followUps: followUps.map((row) => ({ ...row, id: String(row.id), actorUserId: String(row.actorUserId) })) };
+  }
+
+  async assignApplication(actor: ManagementActor, tenantId: string, applicationId: string, assigneeUserId: string | null) {
+    return this.transaction(async (connection) => {
+      await this.lockApplication(connection, tenantId, applicationId);
+      if (assigneeUserId) {
+        const [users] = await connection.execute<RowDataPacket[]>(
+          `SELECT id FROM qipai_users WHERE tenant_id = ? AND id = ? AND user_type = 'STAFF'
+             AND status = 'ACTIVE' AND deleted_at IS NULL`,
+          [tenantId, assigneeUserId]
+        );
+        if (!users[0]) throw new FranchiseError('FRANCHISE_ASSIGNEE_INVALID');
+      }
+      await connection.execute(
+        'UPDATE qipai_franchise_applications SET assignee_user_id = ? WHERE tenant_id = ? AND id = ?',
+        [assigneeUserId, tenantId, applicationId]
+      );
+      await this.addEvent(connection, actor, tenantId, applicationId, 'ASSIGNMENT', null, null,
+        assigneeUserId ? '分派加盟线索负责人' : '取消加盟线索分派', null);
+      await this.audit(connection, actor, tenantId, 'FRANCHISE_APPLICATION_ASSIGNED', applicationId,
+        { assigneeUserId });
+      return { applicationId, assigneeUserId };
+    });
+  }
+
+  async addFollowUp(actor: ManagementActor, tenantId: string, applicationId: string, input: {
+    followUpType: Exclude<FollowUpType, 'ASSIGNMENT' | 'STATUS'>;
+    note: string; nextFollowUpAt?: Date | null; status?: FranchiseStatus;
+  }) {
+    return this.transaction(async (connection) => {
+      const current = await this.lockApplication(connection, tenantId, applicationId);
+      const nextStatus = input.status ?? current.status;
+      if (nextStatus !== current.status && !allowedTransitions[current.status].includes(nextStatus)) {
+        throw new FranchiseError('FRANCHISE_STATUS_TRANSITION_INVALID');
+      }
+      await connection.execute(
+        `UPDATE qipai_franchise_applications SET status = ?, next_follow_up_at = ?,
+           closed_at = CASE WHEN ? IN ('REJECTED', 'CONVERTED') THEN UTC_TIMESTAMP(3) ELSE NULL END
+         WHERE tenant_id = ? AND id = ?`,
+        [nextStatus, input.nextFollowUpAt ?? null, nextStatus, tenantId, applicationId]
+      );
+      const followUpId = await this.addEvent(connection, actor, tenantId, applicationId,
+        input.followUpType, current.status, nextStatus, input.note, input.nextFollowUpAt ?? null);
+      await this.audit(connection, actor, tenantId, 'FRANCHISE_FOLLOW_UP_ADDED', applicationId,
+        { followUpId, followUpType: input.followUpType, fromStatus: current.status, toStatus: nextStatus });
+      return { applicationId, followUpId, status: nextStatus };
+    });
+  }
+
+  private applicationSelect() {
+    return `SELECT a.id, a.tenant_id AS tenantId, a.application_no AS applicationNo,
+      a.city, a.contact_name AS contactName, a.contact_phone AS contactPhone,
+      a.message, a.source, a.status, a.assignee_user_id AS assigneeUserId,
+      assignee.nickname AS assigneeName, a.submitted_user_id AS submittedUserId,
+      a.next_follow_up_at AS nextFollowUpAt, a.closed_at AS closedAt,
+      a.created_at AS createdAt, a.updated_at AS updatedAt
+      FROM qipai_franchise_applications a
+      LEFT JOIN qipai_users assignee ON assignee.id = a.assignee_user_id AND assignee.tenant_id = a.tenant_id`;
+  }
+
+  private async lockApplication(connection: PoolConnection, tenantId: string, id: string) {
+    const [rows] = await connection.execute<StatusRow[]>(
+      'SELECT status FROM qipai_franchise_applications WHERE tenant_id = ? AND id = ? AND deleted_at IS NULL FOR UPDATE',
+      [tenantId, id]
+    );
+    if (!rows[0]) throw new FranchiseError('FRANCHISE_APPLICATION_NOT_FOUND');
+    return rows[0];
+  }
+
+  private async addEvent(connection: PoolConnection, actor: ManagementActor, tenantId: string,
+    applicationId: string, type: FollowUpType, fromStatus: FranchiseStatus | null,
+    toStatus: FranchiseStatus | null, note: string, nextFollowUpAt: Date | null) {
+    const [result] = await connection.execute<ResultSetHeader>(
+      `INSERT INTO qipai_franchise_follow_ups
+        (tenant_id, application_id, actor_user_id, follow_up_type, from_status,
+         to_status, note, next_follow_up_at) VALUES (?, ?, ?, ?, ?, ?, ?, ?)`,
+      [tenantId, applicationId, actor.userId, type, fromStatus, toStatus, note, nextFollowUpAt]
+    );
+    return String(result.insertId);
+  }
+
+  private async audit(connection: PoolConnection, actor: ManagementActor, tenantId: string,
+    action: string, resourceId: string, metadata: object) {
+    await connection.execute(
+      `INSERT INTO qipai_audit_logs
+        (tenant_id, actor_type, actor_id, action, resource_type, resource_id,
+         trace_id, ip, user_agent, metadata) VALUES (?, 'USER', ?, ?,
+         'FRANCHISE_APPLICATION', ?, ?, ?, ?, ?)`,
+      [tenantId, actor.userId, action, resourceId, actor.traceId, actor.ip,
+        actor.userAgent.slice(0, 255), JSON.stringify(metadata)]
+    );
+  }
+
+  private async transaction<T>(work: (connection: PoolConnection) => Promise<T>) {
+    const connection = await this.pool.getConnection();
+    try { await connection.beginTransaction(); const result = await work(connection); await connection.commit(); return result; }
+    catch (error) { await connection.rollback(); throw error; }
+    finally { connection.release(); }
+  }
+}
+
+const allowedTransitions: Record<FranchiseStatus, FranchiseStatus[]> = {
+  NEW: ['CONTACTED', 'REJECTED'], CONTACTED: ['QUALIFIED', 'REJECTED'],
+  QUALIFIED: ['CONTACTED', 'CONVERTED', 'REJECTED'], REJECTED: ['CONTACTED'], CONVERTED: []
+};
+
+function normalizeApplication(row: ApplicationRow) {
+  return { ...row, id: String(row.id), tenantId: String(row.tenantId),
+    assigneeUserId: row.assigneeUserId === null ? null : String(row.assigneeUserId),
+    submittedUserId: row.submittedUserId === null ? null : String(row.submittedUserId) };
+}
diff --git a/backend/src/routes/franchise.ts b/backend/src/routes/franchise.ts
new file mode 100644
index 0000000..454983e
--- /dev/null
+++ b/backend/src/routes/franchise.ts
@@ -0,0 +1,148 @@
+import type { FastifyInstance, FastifyReply, FastifyRequest } from 'fastify';
+import { z } from 'zod';
+import type { AuthRepository } from '../auth/auth-repository.js';
+import { authenticateAccessToken } from '../auth/authenticate.js';
+import type { AccessProfile } from '../auth/rbac-repository.js';
+import type { ManagementActor } from '../auth/user-management-repository.js';
+import { FranchiseError, type FranchiseRepository } from '../franchise/franchise-repository.js';
+import { AmbiguousAppTenantError } from '../tenancy/platform-config-repository.js';
+import type { PlatformConfigResolver } from './platform-bootstrap.js';
+
+const id = z.string().regex(/^[1-9]\d{0,19}$/);
+const status = z.enum(['NEW', 'CONTACTED', 'QUALIFIED', 'REJECTED', 'CONVERTED']);
+const contextHeaders = z.object({
+  'x-wechat-appid': z.string().trim().min(6).max(64),
+  'tenant-id': id.optional()
+});
+const applicationSchema = z.object({
+  city: z.string().trim().min(1).max(64),
+  contactName: z.string().trim().min(1).max(64),
+  contactPhone: z.string().trim().regex(/^\+?[0-9 -]{6,32}$/),
+  message: z.string().trim().max(1000).default(''),
+  clientRequestId: z.string().trim().min(8).max(128)
+});
+const listSchema = z.object({
+  tenantId: id.optional(), page: z.coerce.number().int().min(1).default(1),
+  pageSize: z.coerce.number().int().min(1).max(100).default(20), status: status.optional(),
+  assigneeUserId: id.optional(), search: z.string().trim().max(64).optional()
+});
+const tenantQuery = z.object({ tenantId: id.optional() });
+const assignmentSchema = z.object({ tenantId: id.optional(), assigneeUserId: id.nullable() });
+const followUpSchema = z.object({
+  tenantId: id.optional(), followUpType: z.enum(['CALL', 'WECHAT', 'MEETING', 'NOTE']),
+  note: z.string().trim().min(1).max(1000), nextFollowUpAt: z.coerce.date().nullable().optional(),
+  status: status.optional()
+});
+
+export interface FranchiseRouteOptions {
+  repository: Pick<FranchiseRepository, 'submitApplication' | 'listApplications'
+    | 'getApplication' | 'assignApplication' | 'addFollowUp'>;
+  platformConfig: PlatformConfigResolver;
+  authRepository: Pick<AuthRepository, 'validateSession'>;
+  accessControl: { getAccessProfile(tenantId: string, userId: string): Promise<AccessProfile> };
+  jwtSecret: string;
+}
+
+export async function registerFranchiseRoutes(app: FastifyInstance, options: FranchiseRouteOptions) {
+  app.post('/app-api/franchise-applications', async (request, reply) => {
+    const headers = contextHeaders.safeParse(request.headers);
+    const body = applicationSchema.safeParse(request.body);
+    if (!headers.success || !body.success) return invalid(reply, request.traceId);
+    return handle(reply, request.traceId, async () => {
+      let bootstrap;
+      try {
+        bootstrap = await options.platformConfig.resolveBootstrap(
+          headers.data['x-wechat-appid'], headers.data['tenant-id']
+        );
+      } catch (error) {
+        if (error instanceof AmbiguousAppTenantError) throw new FranchiseError('FRANCHISE_TENANT_SELECTION_REQUIRED');
+        throw error;
+      }
+      if (!bootstrap) throw new FranchiseError('FRANCHISE_TENANT_NOT_FOUND');
+      const auth = request.headers.authorization
+        ? await authenticateAccessToken(request.headers.authorization, options.authRepository, options.jwtSecret)
+        : null;
+      if (request.headers.authorization && !auth) throw new FranchiseError('FRANCHISE_SESSION_INVALID');
+      const submittedUserId = auth?.session.tenantId === bootstrap.tenantId ? auth.session.user.id : null;
+      return reply.status(201).send({ code: 0, data: await options.repository.submitApplication({
+        tenantId: bootstrap.tenantId, submittedUserId, ...body.data, source: 'MINIAPP',
+        traceId: request.traceId, ip: request.ip, userAgent: request.headers['user-agent'] ?? ''
+      }), traceId: request.traceId });
+    });
+  });
+
+  app.get('/admin-api/franchise-applications', async (request, reply) => {
+    const actor = await requireManager(request, reply, options);
+    const query = listSchema.safeParse(request.query);
+    if (!actor || !query.success) return actor ? invalid(reply, request.traceId) : undefined;
+    const targetTenantId = resolveTenant(actor, query.data.tenantId);
+    if (!targetTenantId) return forbidden(reply, request.traceId);
+    return handle(reply, request.traceId, async () => ({ code: 0,
+      data: await options.repository.listApplications({ ...query.data, tenantId: targetTenantId }),
+      traceId: request.traceId }));
+  });
+
+  app.get('/admin-api/franchise-applications/:id', async (request, reply) => {
+    const actor = await requireManager(request, reply, options);
+    const params = z.object({ id }).safeParse(request.params);
+    const query = tenantQuery.safeParse(request.query);
+    if (!actor || !params.success || !query.success) return actor ? invalid(reply, request.traceId) : undefined;
+    const targetTenantId = resolveTenant(actor, query.data.tenantId);
+    if (!targetTenantId) return forbidden(reply, request.traceId);
+    return handle(reply, request.traceId, async () => ({ code: 0,
+      data: await options.repository.getApplication(targetTenantId, params.data.id), traceId: request.traceId }));
+  });
+
+  app.patch('/admin-api/franchise-applications/:id/assignee', async (request, reply) => {
+    const actor = await requireManager(request, reply, options);
+    const params = z.object({ id }).safeParse(request.params);
+    const body = assignmentSchema.safeParse(request.body);
+    if (!actor || !params.success || !body.success) return actor ? invalid(reply, request.traceId) : undefined;
+    const targetTenantId = resolveTenant(actor, body.data.tenantId);
+    if (!targetTenantId) return forbidden(reply, request.traceId);
+    return handle(reply, request.traceId, async () => ({ code: 0,
+      data: await options.repository.assignApplication(actor, targetTenantId, params.data.id,
+        body.data.assigneeUserId), traceId: request.traceId }));
+  });
+
+  app.post('/admin-api/franchise-applications/:id/follow-ups', async (request, reply) => {
+    const actor = await requireManager(request, reply, options);
+    const params = z.object({ id }).safeParse(request.params);
+    const body = followUpSchema.safeParse(request.body);
+    if (!actor || !params.success || !body.success) return actor ? invalid(reply, request.traceId) : undefined;
+    const targetTenantId = resolveTenant(actor, body.data.tenantId);
+    if (!targetTenantId) return forbidden(reply, request.traceId);
+    return handle(reply, request.traceId, async () => reply.status(201).send({ code: 0,
+      data: await options.repository.addFollowUp(actor, targetTenantId, params.data.id, body.data),
+      traceId: request.traceId }));
+  });
+}
+
+async function requireManager(request: FastifyRequest, reply: FastifyReply, options: FranchiseRouteOptions) {
+  const auth = await authenticateAccessToken(request.headers.authorization, options.authRepository, options.jwtSecret);
+  if (!auth) { reply.status(401).send({ code: 'AUTH_SESSION_INVALID', message: 'Authentication required.', traceId: request.traceId }); return null; }
+  const access = await options.accessControl.getAccessProfile(auth.session.tenantId, auth.session.user.id);
+  if (!access.capabilities.includes('tenant.manage') && !isPlatform(access)) {
+    reply.status(403).send({ code: 'FRANCHISE_MANAGEMENT_FORBIDDEN', message: 'Franchise management permission is required.', traceId: request.traceId }); return null;
+  }
+  return { tenantId: auth.session.tenantId, userId: auth.session.user.id, access,
+    traceId: request.traceId, ip: request.ip, userAgent: request.headers['user-agent'] ?? '' };
+}
+
+function resolveTenant(actor: ManagementActor, requested?: string) {
+  if (!requested || requested === actor.tenantId) return actor.tenantId;
+  return isPlatform(actor.access) ? requested : null;
+}
+function isPlatform(access: AccessProfile) { return access.roles.includes('PLATFORM_ADMIN') || access.capabilities.includes('platform.manage'); }
+async function handle(reply: FastifyReply, traceId: string, work: () => Promise<unknown>) {
+  try { return await work(); } catch (error) {
+    if (!(error instanceof FranchiseError)) throw error;
+    const statusCode = error.code === 'FRANCHISE_SESSION_INVALID' ? 401
+      : error.code.endsWith('_NOT_FOUND') ? 404
+        : error.code.includes('FORBIDDEN') ? 403
+          : error.code.endsWith('_SELECTION_REQUIRED') ? 409 : 400;
+    return reply.status(statusCode).send({ code: error.code, message: 'The franchise request is invalid or not allowed.', traceId });
+  }
+}
+function invalid(reply: FastifyReply, traceId: string) { return reply.status(400).send({ code: 'INVALID_FRANCHISE_REQUEST', message: 'The franchise request is invalid.', traceId }); }
+function forbidden(reply: FastifyReply, traceId: string) { return reply.status(403).send({ code: 'FRANCHISE_TENANT_FORBIDDEN', message: 'The tenant is outside the allowed scope.', traceId }); }
diff --git a/backend/src/server.ts b/backend/src/server.ts
index e3e87fa..1742b43 100644
--- a/backend/src/server.ts
+++ b/backend/src/server.ts
@@ -41,11 +41,13 @@ import { MarketingBenefitService } from './wallets/marketing-benefit-service.js'
 import { CleaningTaskRepository } from './cleaning/cleaning-task-repository.js';
 import { CleaningPayoutService } from './cleaning/cleaning-payout-service.js';
 import { BusinessStatisticsRepository } from './operations/business-statistics-repository.js';
+import { FranchiseRepository } from './franchise/franchise-repository.js';
 
 const config = loadConfig();
 const pool = createMySqlPool(config);
 const authRepository = new AuthRepository(pool);
 const accessControl = new RbacRepository(pool);
+const platformConfigRepository = new PlatformConfigRepository(pool);
 const orderManagementRepository = new OrderManagementRepository(pool);
 const walletLedgerService = new WalletLedgerService(pool);
 const marketingBenefits = new MarketingBenefitService(pool);
@@ -69,7 +71,7 @@ const deviceCommands = new DeviceCommandService(iotMessages, mqtt);
 const app = await buildApp({
   config,
   mqtt,
-  platformConfigRepository: new PlatformConfigRepository(pool),
+  platformConfigRepository,
   platformManagement: {
     repository: new PlatformAdminRepository(pool),
     authRepository,
@@ -216,6 +218,13 @@ const app = await buildApp({
     authRepository,
     accessControl,
     jwtSecret: config.auth.jwtSecret
+  },
+  franchise: {
+    repository: new FranchiseRepository(pool),
+    platformConfig: platformConfigRepository,
+    authRepository,
+    accessControl,
+    jwtSecret: config.auth.jwtSecret
   }
 });
 app.addHook('onClose', async () => {
diff --git a/backend/tests/franchise.test.mjs b/backend/tests/franchise.test.mjs
new file mode 100644
index 0000000..89f8f17
--- /dev/null
+++ b/backend/tests/franchise.test.mjs
@@ -0,0 +1,45 @@
+import assert from 'node:assert/strict';
+import { buildApp } from '../dist/app.js';
+import { signAccessToken } from '../dist/auth/jwt.js';
+
+const secret = 'test-only-franchise-management-secret-32';
+const token = signAccessToken({ sub: '21', sid: '5c4d3af8-c63c-4edb-bf95-b84127bb3f6e', tid: '7', aid: '9', rv: 1 }, secret, 900);
+let submitted;
+let listInput;
+let assignment;
+let followUp;
+const repository = {
+  async submitApplication(input) { submitted = input; return { applicationId: '101', applicationNo: 'FR101', idempotent: false }; },
+  async listApplications(input) { listInput = input; return { items: [], total: 0, page: input.page, pageSize: input.pageSize }; },
+  async getApplication(tenantId, id) { return { application: { id, tenantId }, followUps: [] }; },
+  async assignApplication(_actor, tenantId, id, assigneeUserId) { assignment = { tenantId, id, assigneeUserId }; return { applicationId: id, assigneeUserId }; },
+  async addFollowUp(_actor, tenantId, id, input) { followUp = { tenantId, id, input }; return { applicationId: id, followUpId: '301', status: input.status || 'NEW' }; }
+};
+const app = await buildApp({ franchise: {
+  repository,
+  platformConfig: { async resolveBootstrap(appId, tenantId) { return appId === 'wx-franchise' ? { tenantId: tenantId || '7' } : null; } },
+  authRepository: { async validateSession() { return { id: '5c4d3af8-c63c-4edb-bf95-b84127bb3f6e', tenantId: '7', platformAppId: '9', expiresAt: new Date(Date.now() + 60000), user: { id: '21', tenantId: '7', userType: 'STAFF', status: 'ACTIVE', roleVersion: 1, nickname: '', avatarUrl: '', phone: '' } }; } },
+  accessControl: { async getAccessProfile() { return { roles: ['TENANT_ADMIN'], capabilities: ['tenant.manage'], storeIds: [] }; } },
+  jwtSecret: secret
+} });
+
+const created = await app.inject({ method: 'POST', url: '/app-api/franchise-applications', headers: { 'x-wechat-appid': 'wx-franchise' }, payload: { city: '上海市', contactName: '张先生', contactPhone: '13800138000', message: '计划开店', clientRequestId: 'franchise-request-001' } });
+assert.equal(created.statusCode, 201);
+assert.equal(submitted.tenantId, '7');
+assert.equal(submitted.contactPhone, '13800138000');
+assert.equal('contactPhone' in (submitted.audit || {}), false);
+
+const auth = { authorization: `Bearer ${token}` };
+const listed = await app.inject({ method: 'GET', url: '/admin-api/franchise-applications?status=NEW&page=2&pageSize=10', headers: auth });
+assert.equal(listed.statusCode, 200);
+assert.deepEqual({ tenantId: listInput.tenantId, status: listInput.status, page: listInput.page }, { tenantId: '7', status: 'NEW', page: 2 });
+const crossTenant = await app.inject({ method: 'GET', url: '/admin-api/franchise-applications?tenantId=8', headers: auth });
+assert.equal(crossTenant.statusCode, 403);
+const assigned = await app.inject({ method: 'PATCH', url: '/admin-api/franchise-applications/101/assignee', headers: auth, payload: { assigneeUserId: '22' } });
+assert.equal(assigned.statusCode, 200);
+assert.deepEqual(assignment, { tenantId: '7', id: '101', assigneeUserId: '22' });
+const followed = await app.inject({ method: 'POST', url: '/admin-api/franchise-applications/101/follow-ups', headers: auth, payload: { followUpType: 'CALL', note: '已电话沟通', status: 'CONTACTED' } });
+assert.equal(followed.statusCode, 201);
+assert.equal(followUp.input.status, 'CONTACTED');
+await app.close();
+console.log('PASS: M08-D franchise submission, tenant scope, assignment and follow-up routes are present.');
diff --git a/backend/tests/migration-contract.test.mjs b/backend/tests/migration-contract.test.mjs
index c254775..39b34f4 100644
--- a/backend/tests/migration-contract.test.mjs
+++ b/backend/tests/migration-contract.test.mjs
@@ -102,6 +102,9 @@ const staffManagementVerifySql = read('database/migrations/2026081001_m08c_staff
 const contentAssetScopeUpSql = read('database/migrations/2026081002_m08d_content_asset_scope.up.sql');
 const contentAssetScopeDownSql = read('database/migrations/2026081002_m08d_content_asset_scope.down.sql');
 const contentAssetScopeVerifySql = read('database/migrations/2026081002_m08d_content_asset_scope.verify.sql');
+const franchiseUpSql = read('database/migrations/2026081003_m08d_franchise_leads.up.sql');
+const franchiseDownSql = read('database/migrations/2026081003_m08d_franchise_leads.down.sql');
+const franchiseVerifySql = read('database/migrations/2026081003_m08d_franchise_leads.verify.sql');
 
 const coreTables = [
   'qipai_schema_migrations',
@@ -473,4 +476,11 @@ assert.match(contentAssetScopeDownSql, /SET a\.image_asset_id = duplicate_group\
 assert.match(contentAssetScopeDownSql, /uq_qipai_media_tenant_checksum/);
 assert.match(contentAssetScopeVerifySql, /generation_expression/);
 
+assert.match(franchiseUpSql, /CREATE TABLE IF NOT EXISTS qipai_franchise_applications/);
+assert.match(franchiseUpSql, /CREATE TABLE IF NOT EXISTS qipai_franchise_follow_ups/);
+assert.match(franchiseUpSql, /uq_qipai_franchise_client_request/);
+assert.match(franchiseUpSql, /'2026081003'/);
+assert.match(franchiseDownSql, /DROP TABLE IF EXISTS qipai_franchise_follow_ups/);
+assert.match(franchiseVerifySql, /idx_qipai_franchise_follow_up_history/);
+
 console.log('PASS: M01-B through M08-D migration contracts are present.');
diff --git a/backend/tests/migration-runner.test.mjs b/backend/tests/migration-runner.test.mjs
index 5114a88..efcd0f2 100644
--- a/backend/tests/migration-runner.test.mjs
+++ b/backend/tests/migration-runner.test.mjs
@@ -41,14 +41,15 @@ assert.match(plan.file, /2026062627_m08b_cleaning_collaboration\.up\.sql/);
 assert.match(plan.file, /2026062728_m08b_cleaning_payouts\.up\.sql/);
 assert.match(plan.file, /2026062729_m08b_cleaning_transfer_state\.up\.sql/);
 assert.match(plan.file, /2026081001_m08c_staff_management_access\.up\.sql/);
-assert.match(plan.file, /2026081002_m08d_content_asset_scope\.up\.sql$/);
+assert.match(plan.file, /2026081002_m08d_content_asset_scope\.up\.sql/);
+assert.match(plan.file, /2026081003_m08d_franchise_leads\.up\.sql$/);
 assert.match(plan.checksum, /^[a-f0-9]{64}$/);
 assert.ok(plan.statements.length >= 11);
 
 const verifyPlan = await loadMigrationPlan('verify');
 assert.match(verifyPlan.statements[90], /^SELECT column_name/);
 assert.match(verifyPlan.statements[91], /^SELECT index_name/);
-assert.match(verifyPlan.file, /2026081002_m08d_content_asset_scope\.verify\.sql$/);
+assert.match(verifyPlan.file, /2026081003_m08d_franchise_leads\.verify\.sql$/);
 
 const calls = [];
 const fakePool = {
diff --git a/backend/tests/mysql-migration-roundtrip.test.mjs b/backend/tests/mysql-migration-roundtrip.test.mjs
index 6218495..2e3f6a0 100644
--- a/backend/tests/mysql-migration-roundtrip.test.mjs
+++ b/backend/tests/mysql-migration-roundtrip.test.mjs
@@ -16,6 +16,7 @@ import { RbacRepository } from '../dist/auth/rbac-repository.js';
 import { UserManagementRepository } from '../dist/auth/user-management-repository.js';
 import { StoreRoomRepository, StoreRoomError } from '../dist/stores/store-room-repository.js';
 import { ContentRepository, ContentError } from '../dist/content/content-repository.js';
+import { FranchiseRepository, FranchiseError } from '../dist/franchise/franchise-repository.js';
 import { StoreDiscoveryRepository } from '../dist/stores/store-discovery-repository.js';
 import { StoreAccessRepository, StoreAccessError } from '../dist/stores/access-repository.js';
 import { PricingRepository, PricingError } from '../dist/orders/pricing-repository.js';
@@ -60,6 +61,8 @@ const expectedTables = [
   'qipai_device_status_snapshots',
   'qipai_devices',
   'qipai_direct_bookings',
+  'qipai_franchise_applications',
+  'qipai_franchise_follow_ups',
   'qipai_group_redemptions',
   'qipai_group_vouchers',
   'qipai_holiday_calendar',
@@ -129,13 +132,13 @@ async function readMigrationVersions(pool) {
   const [rows] = await pool.query(
     `SELECT version, name
      FROM qipai_schema_migrations
-     WHERE version IN (?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?)
+     WHERE version IN (?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?, ?)
      ORDER BY version`,
     ['2026061601', '2026061802', '2026061803', '2026061804',
       '2026061805', '2026061806', '2026061807', '2026061808', '2026061809',
       '2026061810', '2026061811', '2026062012', '2026062013', '2026062014',
       '2026062015', '2026062216', '2026062217', '2026062218', '2026062219',
-      '2026062220', '2026081002']
+      '2026062220', '2026081002', '2026081003']
   );
   return rows;
 }
@@ -1748,6 +1751,50 @@ async function assertContentManagement(pool, context) {
   );
 }
 
+async function assertFranchiseManagement(pool, context) {
+  const [adminRows] = await pool.query(
+    `SELECT u.id FROM qipai_users u
+     INNER JOIN qipai_user_roles ur ON ur.tenant_id = u.tenant_id AND ur.user_id = u.id
+     INNER JOIN qipai_roles r ON r.id = ur.role_id AND r.tenant_id = ur.tenant_id
+     WHERE u.tenant_id = ? AND r.code = 'TENANT_ADMIN' LIMIT 1`, [context.tenantId]
+  );
+  const adminId = String(adminRows[0].id);
+  const access = await new RbacRepository(pool).getAccessProfile(context.tenantId, adminId);
+  const actor = { tenantId: context.tenantId, userId: adminId, access,
+    traceId: 'm08d-franchise-live', ip: '127.0.0.1', userAgent: 'M08-D franchise live test' };
+  const repository = new FranchiseRepository(pool);
+  const input = { tenantId: context.tenantId, city: '上海市', contactName: '测试联系人',
+    contactPhone: '13800138000', message: '计划开设两家门店', source: 'MINIAPP',
+    clientRequestId: 'm08d-franchise-idempotent', traceId: actor.traceId,
+    ip: actor.ip, userAgent: actor.userAgent };
+  const first = await repository.submitApplication(input);
+  const duplicate = await repository.submitApplication(input);
+  assert.equal(first.idempotent, false);
+  assert.equal(duplicate.idempotent, true);
+  assert.equal(duplicate.applicationId, first.applicationId);
+  assert.equal((await repository.listApplications({ tenantId: context.tenantId,
+    page: 1, pageSize: 20, status: 'NEW' })).total, 1);
+  await assert.rejects(
+    () => repository.assignApplication(actor, context.tenantId, first.applicationId, '999999999'),
+    (error) => error instanceof FranchiseError && error.code === 'FRANCHISE_ASSIGNEE_INVALID'
+  );
+  await repository.assignApplication(actor, context.tenantId, first.applicationId, adminId);
+  await repository.addFollowUp(actor, context.tenantId, first.applicationId, {
+    followUpType: 'CALL', note: '已完成首次电话沟通', status: 'CONTACTED', nextFollowUpAt: null
+  });
+  await assert.rejects(() => repository.addFollowUp(actor, context.tenantId, first.applicationId, {
+    followUpType: 'NOTE', note: '跳过资格确认', status: 'CONVERTED'
+  }), (error) => error instanceof FranchiseError && error.code === 'FRANCHISE_STATUS_TRANSITION_INVALID');
+  const detail = await repository.getApplication(context.tenantId, first.applicationId);
+  assert.equal(detail.application.status, 'CONTACTED');
+  assert.equal(detail.followUps.length, 2);
+  const [auditRows] = await pool.query(
+    `SELECT CAST(metadata AS CHAR) AS metadata FROM qipai_audit_logs
+     WHERE tenant_id = ? AND resource_type = 'FRANCHISE_APPLICATION'`, [context.tenantId]
+  );
+  assert.equal(auditRows.some((row) => row.metadata.includes('13800138000')), false);
+}
+
 async function assertDeviceTopology(pool, context) {
   const [adminRows] = await pool.query(
     `SELECT u.id FROM qipai_users u
@@ -2026,7 +2073,8 @@ try {
     { version: '2026062218', name: 'm05d_profit_sharing' },
     { version: '2026062219', name: 'm06b_device_topology' },
     { version: '2026062220', name: 'm06c_iot_messages' },
-    { version: '2026081002', name: 'm08d_content_asset_scope' }
+    { version: '2026081002', name: 'm08d_content_asset_scope' },
+    { version: '2026081003', name: 'm08d_franchise_leads' }
   ]);
   await assertTaskDurability(pool);
   const loginContext = await assertPlatformTenantIsolation(pool);
@@ -2034,6 +2082,7 @@ try {
   await assertUserManagement(pool, loginContext);
   await assertStoreRoomDomain(pool, loginContext);
   await assertContentManagement(pool, loginContext);
+  await assertFranchiseManagement(pool, loginContext);
   await assertStoreDiscovery(pool, loginContext);
   await assertSceneAndWifiAccess(pool, loginContext);
   await assertPricingAndReservations(pool, loginContext);
@@ -2077,7 +2126,8 @@ try {
     { version: '2026062218', name: 'm05d_profit_sharing' },
     { version: '2026062219', name: 'm06b_device_topology' },
     { version: '2026062220', name: 'm06c_iot_messages' },
-    { version: '2026081002', name: 'm08d_content_asset_scope' }
+    { version: '2026081002', name: 'm08d_content_asset_scope' },
+    { version: '2026081003', name: 'm08d_franchise_leads' }
   ]);
   await assertLegacyCompatibility(pool);
   console.log('PASS: second up and verify restored the schema.');
diff --git a/database/migrations/2026081003_m08d_franchise_leads.down.sql b/database/migrations/2026081003_m08d_franchise_leads.down.sql
new file mode 100644
index 0000000..4abff4d
--- /dev/null
+++ b/database/migrations/2026081003_m08d_franchise_leads.down.sql
@@ -0,0 +1,3 @@
+DELETE FROM qipai_schema_migrations WHERE version = '2026081003';
+DROP TABLE IF EXISTS qipai_franchise_follow_ups;
+DROP TABLE IF EXISTS qipai_franchise_applications;
diff --git a/database/migrations/2026081003_m08d_franchise_leads.up.sql b/database/migrations/2026081003_m08d_franchise_leads.up.sql
new file mode 100644
index 0000000..9f76c92
--- /dev/null
+++ b/database/migrations/2026081003_m08d_franchise_leads.up.sql
@@ -0,0 +1,46 @@
+CREATE TABLE IF NOT EXISTS qipai_franchise_applications (
+  id BIGINT UNSIGNED NOT NULL AUTO_INCREMENT PRIMARY KEY,
+  tenant_id BIGINT UNSIGNED NOT NULL,
+  application_no VARCHAR(64) NOT NULL,
+  client_request_id VARCHAR(128) NOT NULL,
+  city VARCHAR(64) NOT NULL,
+  contact_name VARCHAR(64) NOT NULL,
+  contact_phone VARCHAR(32) NOT NULL,
+  message VARCHAR(1000) NOT NULL DEFAULT '',
+  source VARCHAR(32) NOT NULL DEFAULT 'MINIAPP',
+  status VARCHAR(32) NOT NULL DEFAULT 'NEW',
+  assignee_user_id BIGINT UNSIGNED NULL,
+  submitted_user_id BIGINT UNSIGNED NULL,
+  next_follow_up_at DATETIME(3) NULL,
+  closed_at DATETIME(3) NULL,
+  created_at DATETIME(3) NOT NULL DEFAULT CURRENT_TIMESTAMP(3),
+  updated_at DATETIME(3) NOT NULL DEFAULT CURRENT_TIMESTAMP(3) ON UPDATE CURRENT_TIMESTAMP(3),
+  deleted_at DATETIME(3) NULL,
+  CONSTRAINT fk_qipai_franchise_application_tenant FOREIGN KEY (tenant_id) REFERENCES qipai_tenants(id),
+  CONSTRAINT fk_qipai_franchise_application_assignee FOREIGN KEY (assignee_user_id) REFERENCES qipai_users(id),
+  CONSTRAINT fk_qipai_franchise_application_submitter FOREIGN KEY (submitted_user_id) REFERENCES qipai_users(id),
+  UNIQUE KEY uq_qipai_franchise_application_no (tenant_id, application_no),
+  UNIQUE KEY uq_qipai_franchise_client_request (tenant_id, client_request_id),
+  KEY idx_qipai_franchise_queue (tenant_id, status, assignee_user_id, created_at),
+  KEY idx_qipai_franchise_follow_up (tenant_id, next_follow_up_at)
+) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_ci;
+
+CREATE TABLE IF NOT EXISTS qipai_franchise_follow_ups (
+  id BIGINT UNSIGNED NOT NULL AUTO_INCREMENT PRIMARY KEY,
+  tenant_id BIGINT UNSIGNED NOT NULL,
+  application_id BIGINT UNSIGNED NOT NULL,
+  actor_user_id BIGINT UNSIGNED NOT NULL,
+  follow_up_type VARCHAR(32) NOT NULL,
+  from_status VARCHAR(32) NULL,
+  to_status VARCHAR(32) NULL,
+  note VARCHAR(1000) NOT NULL,
+  next_follow_up_at DATETIME(3) NULL,
+  created_at DATETIME(3) NOT NULL DEFAULT CURRENT_TIMESTAMP(3),
+  CONSTRAINT fk_qipai_franchise_follow_up_tenant FOREIGN KEY (tenant_id) REFERENCES qipai_tenants(id),
+  CONSTRAINT fk_qipai_franchise_follow_up_application FOREIGN KEY (application_id) REFERENCES qipai_franchise_applications(id),
+  CONSTRAINT fk_qipai_franchise_follow_up_actor FOREIGN KEY (actor_user_id) REFERENCES qipai_users(id),
+  KEY idx_qipai_franchise_follow_up_history (tenant_id, application_id, created_at)
+) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_ci;
+
+INSERT IGNORE INTO qipai_schema_migrations (version, name)
+VALUES ('2026081003', 'm08d_franchise_leads');
diff --git a/database/migrations/2026081003_m08d_franchise_leads.verify.sql b/database/migrations/2026081003_m08d_franchise_leads.verify.sql
new file mode 100644
index 0000000..15f1370
--- /dev/null
+++ b/database/migrations/2026081003_m08d_franchise_leads.verify.sql
@@ -0,0 +1,19 @@
+SELECT table_name
+FROM information_schema.tables
+WHERE table_schema = DATABASE()
+  AND table_name IN ('qipai_franchise_applications', 'qipai_franchise_follow_ups')
+ORDER BY table_name;
+
+SELECT table_name, index_name
+FROM information_schema.statistics
+WHERE table_schema = DATABASE()
+  AND ((table_name = 'qipai_franchise_applications'
+      AND index_name IN ('uq_qipai_franchise_client_request', 'idx_qipai_franchise_queue'))
+    OR (table_name = 'qipai_franchise_follow_ups'
+      AND index_name = 'idx_qipai_franchise_follow_up_history'))
+GROUP BY table_name, index_name
+ORDER BY table_name, index_name;
+
+SELECT version, name
+FROM qipai_schema_migrations
+WHERE version = '2026081003';
diff --git a/miniapp/app.json b/miniapp/app.json
index ff3bcd8..3bbfa93 100644
--- a/miniapp/app.json
+++ b/miniapp/app.json
@@ -8,6 +8,7 @@
     "pages/profile/index",
     "pages/benefits/index",
     "pages/recharge/index",
+    "pages/franchise/apply",
     "pages/cleaner/tasks",
     "pages/manager/dashboard",
     "pages/manager/business",
diff --git a/miniapp/pages/franchise/apply.js b/miniapp/pages/franchise/apply.js
new file mode 100644
index 0000000..54e3d6d
--- /dev/null
+++ b/miniapp/pages/franchise/apply.js
@@ -0,0 +1,27 @@
+const { request, clientRequestId } = require('../../utils/api.js')
+
+Page({
+  data: {
+    form: { city: '', contactName: '', contactPhone: '', message: '' },
+    clientRequestId: '', applicationNo: '', submitting: false, errorMessage: '',
+  },
+  onLoad() { this.setData({ clientRequestId: clientRequestId('franchise') }) },
+  onInput(event) { const field = event.currentTarget.dataset.field; this.setData({ [`form.${field}`]: event.detail.value }) },
+  async submit() {
+    const form = this.data.form
+    if (!form.city.trim() || !form.contactName.trim() || !/^\+?[0-9 -]{6,20}$/.test(form.contactPhone.trim())) {
+      this.setData({ errorMessage: '请填写意向城市、联系人和有效联系电话' }); return
+    }
+    this.setData({ submitting: true, errorMessage: '' })
+    try {
+      const response = await request('/franchise-applications', { method: 'POST', data: {
+        city: form.city.trim(), contactName: form.contactName.trim(),
+        contactPhone: form.contactPhone.trim(), message: form.message.trim(),
+        clientRequestId: this.data.clientRequestId,
+      } })
+      this.setData({ applicationNo: response.data.applicationNo })
+    } catch (error) { this.setData({ errorMessage: error.message || '申请提交失败，请稍后重试' }) }
+    finally { this.setData({ submitting: false }) }
+  },
+  backHome() { wx.reLaunch({ url: '/pages/index/index' }) },
+})
diff --git a/miniapp/pages/franchise/apply.json b/miniapp/pages/franchise/apply.json
new file mode 100644
index 0000000..30dd843
--- /dev/null
+++ b/miniapp/pages/franchise/apply.json
@@ -0,0 +1,3 @@
+{
+  "navigationBarTitleText": "加盟合作"
+}
diff --git a/miniapp/pages/franchise/apply.wxml b/miniapp/pages/franchise/apply.wxml
new file mode 100644
index 0000000..8835852
--- /dev/null
+++ b/miniapp/pages/franchise/apply.wxml
@@ -0,0 +1,15 @@
+<scroll-view class="page" scroll-y>
+  <view class="container">
+    <view class="hero"><view class="title">加盟合作</view><view class="subtitle">留下您的开店计划，品牌运营人员会尽快与您联系。</view></view>
+    <view wx:if="{{applicationNo}}" class="success"><view class="success-title">申请已提交</view><view>申请编号：{{applicationNo}}</view><view class="muted">重复点击不会产生重复申请。</view><button type="primary" bindtap="backHome">返回首页</button></view>
+    <view wx:else class="form-card">
+      <view class="label">意向城市</view><input data-field="city" value="{{form.city}}" maxlength="64" placeholder="例如：上海市" bindinput="onInput" />
+      <view class="label">联系人</view><input data-field="contactName" value="{{form.contactName}}" maxlength="64" placeholder="请输入联系人姓名" bindinput="onInput" />
+      <view class="label">联系电话</view><input data-field="contactPhone" value="{{form.contactPhone}}" type="number" maxlength="20" placeholder="请输入手机号" bindinput="onInput" />
+      <view class="label">开店计划或留言</view><textarea data-field="message" value="{{form.message}}" maxlength="1000" placeholder="可填写预计开店时间、区域、预算等" bindinput="onInput" />
+      <view wx:if="{{errorMessage}}" class="error">{{errorMessage}}</view>
+      <button type="primary" loading="{{submitting}}" disabled="{{submitting}}" bindtap="submit">提交申请</button>
+      <view class="privacy">提交即表示同意运营人员仅将以上信息用于加盟联系与跟进。</view>
+    </view>
+  </view>
+</scroll-view>
diff --git a/miniapp/pages/franchise/apply.wxss b/miniapp/pages/franchise/apply.wxss
new file mode 100644
index 0000000..8e194fb
--- /dev/null
+++ b/miniapp/pages/franchise/apply.wxss
@@ -0,0 +1,13 @@
+.page { height: 100vh; background: #f5f6f8; }
+.container { padding: 32rpx; }
+.hero { padding: 28rpx 8rpx; }
+.title { font-size: 44rpx; font-weight: 700; }
+.subtitle, .muted, .privacy { margin-top: 12rpx; color: #667085; line-height: 1.6; }
+.form-card, .success { padding: 32rpx; border-radius: 20rpx; background: #fff; }
+.label { margin: 24rpx 0 12rpx; font-weight: 600; }
+input, textarea { box-sizing: border-box; width: 100%; padding: 20rpx 22rpx; border: 1rpx solid #d7dbe0; border-radius: 12rpx; background: #fff; }
+textarea { height: 220rpx; }
+button { margin-top: 32rpx; }
+.success-title { margin-bottom: 16rpx; color: #17823b; font-size: 36rpx; font-weight: 700; }
+.error { margin-top: 20rpx; color: #c73535; }
+.privacy { font-size: 24rpx; text-align: center; }
diff --git a/miniapp/pages/index/index.js b/miniapp/pages/index/index.js
index 870d306..7b1af65 100644
--- a/miniapp/pages/index/index.js
+++ b/miniapp/pages/index/index.js
@@ -96,6 +96,10 @@ Page({
     wx.navigateTo({ url: '/pages/profile/index' })
   },
 
+  openFranchise() {
+    wx.navigateTo({ url: '/pages/franchise/apply' })
+  },
+
   openManager() {
     wx.navigateTo({ url: '/pages/manager/dashboard' })
   },
diff --git a/miniapp/pages/index/index.wxml b/miniapp/pages/index/index.wxml
index 7bbabff..ca246a4 100644
--- a/miniapp/pages/index/index.wxml
+++ b/miniapp/pages/index/index.wxml
@@ -4,6 +4,7 @@
     <view class="quick-actions">
       <button bindtap="openOrders">我的订单</button>
       <button bindtap="openProfile">个人中心</button>
+      <button bindtap="openFranchise">加盟合作</button>
       <button wx:if="{{showManagerEntry}}" type="primary" bindtap="openManager">门店管理</button>
       <button wx:if="{{showCleanerEntry}}" bindtap="openCleaner">保洁任务</button>
     </view>
diff --git a/miniapp/pages/index/index.wxss b/miniapp/pages/index/index.wxss
index be26073..a44afff 100644
--- a/miniapp/pages/index/index.wxss
+++ b/miniapp/pages/index/index.wxss
@@ -15,12 +15,13 @@
 
 .quick-actions {
   display: flex;
+  flex-wrap: wrap;
   gap: 16rpx;
   margin-bottom: 20rpx;
 }
 
 .quick-actions button {
-  flex: 1;
+  flex: 1 1 30%;
 }
 
 .city-search {
diff --git a/scripts/check-admin-m08-d.mjs b/scripts/check-admin-m08-d.mjs
index 9754eea..fe501d8 100644
--- a/scripts/check-admin-m08-d.mjs
+++ b/scripts/check-admin-m08-d.mjs
@@ -18,6 +18,7 @@ for (const pattern of [
   "activeModule = 'devices'",
   "activeModule = 'platformApps'",
   "activeModule = 'content'",
+  "activeModule = 'franchise'",
   '平台运营总览',
   'StoresRoomsPanel',
   'OrdersPanel',
@@ -27,6 +28,7 @@ for (const pattern of [
   'DevicesPanel',
   'PlatformAppsPanel',
   'ContentManagementPanel',
+  'FranchisePanel',
   '运营总览',
   'savedToken',
   'loadCleaningWorkspace'
@@ -208,6 +210,15 @@ assert.match(contentRoutes, /'\/admin-api\/media\/images'/);
 assert.match(contentRoutes, /'\/admin-api\/decorations'/);
 assert.match(contentRoutes, /'\/admin-api\/advertisements\/:id'/);
 
+const franchise = read('admin/src/components/FranchisePanel.vue');
+for (const pattern of ['listFranchiseApplications', 'getFranchiseApplication',
+  'assignFranchiseApplication', 'addFranchiseFollowUp', '加盟申请与跟进队列', '跟进历史']) {
+  assert.match(franchise, new RegExp(pattern));
+}
+const franchiseRoutes = read('backend/src/routes/franchise.ts');
+assert.match(franchiseRoutes, /'\/app-api\/franchise-applications'/);
+assert.match(franchiseRoutes, /'\/admin-api\/franchise-applications\/:id\/follow-ups'/);
+
 const routes = read('backend/src/routes/business-statistics.ts');
 assert.match(routes, /'\/app-api\/management\/statistics', '\/admin-api\/statistics'/);
 
@@ -249,6 +260,7 @@ for (const pattern of [
   '.content-metrics',
   '.asset-gallery',
   '.component-editor',
+  '.franchise-metrics',
   '@media (max-width: 980px)',
   '@media (max-width: 560px)'
 ]) {
diff --git a/scripts/check-miniapp-m08-a.mjs b/scripts/check-miniapp-m08-a.mjs
index d985b30..58a4720 100644
--- a/scripts/check-miniapp-m08-a.mjs
+++ b/scripts/check-miniapp-m08-a.mjs
@@ -142,4 +142,11 @@ for (const pattern of [
   assert.match(cleaner, new RegExp(pattern.replace(/[.*+?^${}()|[\]\\]/g, '\\$&')));
 }
 
+const franchise = read('miniapp/pages/franchise/apply.js')
+  + read('miniapp/pages/franchise/apply.wxml')
+  + read('miniapp/pages/franchise/apply.json');
+for (const pattern of ['/franchise-applications', 'clientRequestId', 'contactPhone', '加盟合作']) {
+  assert.match(franchise, new RegExp(pattern.replace(/[.*+?^${}()|[\]\\]/g, '\\$&')));
+}
+
 console.log('PASS: M08-A/M08-B miniapp customer and cleaner pages use fixed domain and real app-api calls.');